Curing the social marketing spins

If you’re reading this you have probably already heard a social marketing spin of some kind, been to a seminar promising to unveil the secret to it all or have read countless blog posts on the topic.

Chances are, by now, your head is spinning.

During every one of our meetings with new clients we always hear this question, “I just need someone to tell me where to start, what do we do with all of this stuff.” Our answer — “What’s your message? What do you offer your target audience?”

David vs. Goliath

Fortune 500 companies are about to eat your lunch. How can you stay one step ahead of them?

If your website is less than a decade old, has less than 100,000 inbound links, or less than 10,000 indexed pages, then enjoy the year or so. Relish the traffic you are getting from search engines. Stew in the delight of ranking high for some pretty common search terms. Because that’s all about to end.