Why We Do What We Do

Last weekend the Cement Marketing team joined our client, Lifeline of Ohio, for a photo shoot of the quiet heroes behind organ donation.

Soon their stories and the photos will be revealed on the new LifelineofOhio.org, set to launch in mid-March.
If we do our job, the site will see a tremendous boost in online organ donor [...]

Sway Interactive Workshops

The Sway Interactive Workshops are here.
The two-day workshops will be held at Wild Goose Creative in Columbus, directly below the Cement Marketing offices. Visit the Sway Workshop website to find out what makes Sway different than any other conference you’ve been to before.

Register now to take advantage of the early bird ticket rates before they [...]

Intern Hunt

Cement Marketing is looking for our first intern.
If you’re interested, watch this video to find out how to apply and what your job will entail.

Cement Marketing Intern Position
How to Apply
Don’t just e-mail us your resume. Respond to this blog post with a social media application. Use YouTube, a blog post, Twitter or Facebook to announce [...]

How Not to Sway a Blogger, Part 1

By Alaina Sheer
Chief Digital Strategist (and blogger)
A blog post is the most valuable catch of all for social marketers and public relations professionals.
But so few of them know how to actually reach out to bloggers. In fact, out of the hundreds of e-mails I’ve received from marketers as a blogger very, very few have hit [...]

Social Ties

By Alaina Sheer
Digital Content Strategist
My personal blog reaches thousands of readers every month.
And while the rewards of blogging are too many to list here, one of my favorite treats is the mystery of my Inbox. I never know what e-mails I’ll find.  Like one today from a reader in the United Arab Emirates who wears [...]

Ready to Sway

The Sway Interactive Workshop is coming.
Unlike any other search or social marketing conference you’ve been to, Sway will teach you how to truly sway your audiences through a hands-on workshop with one-on-one instruction from Cement Marketing’s Bradley Spencer, Alaina Sheer and special guest instructors John Raymond and Leigh Householder. Seats will be limited to ensure [...]