Sway Interactive Workshops

The Sway Interactive Workshops are here.
The two-day workshops will be held at Wild Goose Creative in Columbus, directly below the Cement Marketing offices. Visit the Sway Workshop website to find out what makes Sway different than any other conference you’ve been to before.

Register now to take advantage of the early bird ticket rates before they [...]

Intern Hunt

Cement Marketing is looking for our first intern.
If you’re interested, watch this video to find out how to apply and what your job will entail.

Cement Marketing Intern Position
How to Apply
Don’t just e-mail us your resume. Respond to this blog post with a social media application. Use YouTube, a blog post, Twitter or Facebook to announce [...]

Ready to Sway

The Sway Interactive Workshop is coming.
Unlike any other search or social marketing conference you’ve been to, Sway will teach you how to truly sway your audiences through a hands-on workshop with one-on-one instruction from Cement Marketing’s Bradley Spencer, Alaina Sheer and special guest instructors John Raymond and Leigh Householder. Seats will be limited to ensure [...]

The (new) first office

We can’t help but wonder why the colors of the antique chairs we found on Craigslist in the 12th hour of our office make over are exactly aligned with our logo.
Fate? Destiny? Or just some really cool chartreuse and burryberry mustard chairs.

Either way, we’re beyond pleased with our new space.

And our first client. More on [...]

Big Things, Big Things

Cement Marketing is proud to announce a move to our first studio/office space.
Located above Wild Goose Creative, the Cement Marketing offices will be at 2489 Summit Street, just south of Hudson in Columbus, Ohio. We can’t wait to show you our new space!
At this very moment, our space looks like this:

And because we have a [...]

The Social Media Rush isn’t Really a Rush

What Matters Now, a collection of essays from Seth Godin, is incredibly inspiring and thought provoking. What Matters Now? Creating real solutions, not band aids. The trick is taking the time to make it happen – to find out what matters to you, to your company and to your brand.

The Social Media Revolution

If you are still skeptical about the value of social media or if you are wondering why your company should invest in a social media strategy, then you need to watch this video.

We Can Measure That

One of the most common myths of social media is that marketers can’t measure its impact. In truth, we can measure everything we do, whether it be on Twitter, Facebook or YouTube. And if we weren’t measuring our actions and tracking our progress we wouldn’t be doing our jobs.
It’s 8:00 am on Monday morning – [...]

Curing the social marketing spins

If you’re reading this you have probably already heard a social marketing spin of some kind, been to a seminar promising to unveil the secret to it all or have read countless blog posts on the topic.

Chances are, by now, your head is spinning.

During every one of our meetings with new clients we always hear this question, “I just need someone to tell me where to start, what do we do with all of this stuff.” Our answer — “What’s your message? What do you offer your target audience?”

David vs. Goliath

Fortune 500 companies are about to eat your lunch. How can you stay one step ahead of them?

If your website is less than a decade old, has less than 100,000 inbound links, or less than 10,000 indexed pages, then enjoy the year or so. Relish the traffic you are getting from search engines. Stew in the delight of ranking high for some pretty common search terms. Because that’s all about to end.