Social Ties

By Alaina Sheer
Digital Content Strategist
My personal blog reaches thousands of readers every month.
And while the rewards of blogging are too many to list here, one of my favorite treats is the mystery of my Inbox. I never know what e-mails I’ll find.  Like one today from a reader in the United Arab Emirates who wears [...]

Ready to Sway

The Sway Interactive Workshop is coming.
Unlike any other search or social marketing conference you’ve been to, Sway will teach you how to truly sway your audiences through a hands-on workshop with one-on-one instruction from Cement Marketing’s Bradley Spencer, Alaina Sheer and special guest instructors John Raymond and Leigh Householder. Seats will be limited to ensure [...]

The (new) first office

We can’t help but wonder why the colors of the antique chairs we found on Craigslist in the 12th hour of our office make over are exactly aligned with our logo.
Fate? Destiny? Or just some really cool chartreuse and burryberry mustard chairs.

Either way, we’re beyond pleased with our new space.

And our first client. More on [...]

The Social Media Rush isn’t Really a Rush

What Matters Now, a collection of essays from Seth Godin, is incredibly inspiring and thought provoking. What Matters Now? Creating real solutions, not band aids. The trick is taking the time to make it happen – to find out what matters to you, to your company and to your brand.

The Social Media Revolution

If you are still skeptical about the value of social media or if you are wondering why your company should invest in a social media strategy, then you need to watch this video.

We Can Measure That

One of the most common myths of social media is that marketers can’t measure its impact. In truth, we can measure everything we do, whether it be on Twitter, Facebook or YouTube. And if we weren’t measuring our actions and tracking our progress we wouldn’t be doing our jobs.
It’s 8:00 am on Monday morning – [...]

Curing the social marketing spins

If you’re reading this you have probably already heard a social marketing spin of some kind, been to a seminar promising to unveil the secret to it all or have read countless blog posts on the topic.

Chances are, by now, your head is spinning.

During every one of our meetings with new clients we always hear this question, “I just need someone to tell me where to start, what do we do with all of this stuff.” Our answer — “What’s your message? What do you offer your target audience?”

David vs. Goliath

Fortune 500 companies are about to eat your lunch. How can you stay one step ahead of them?

If your website is less than a decade old, has less than 100,000 inbound links, or less than 10,000 indexed pages, then enjoy the year or so. Relish the traffic you are getting from search engines. Stew in the delight of ranking high for some pretty common search terms. Because that’s all about to end.

What is social marketing?

What is social marketing in Columbus, Ohio? Communicating online, wherever it may be – on a blog, a social network, Twitter or even by leaving a product review – is social because we are sharing information and joining a conversation.

Facing Your Social Marketing Fears

Over the years of being a social media evangelist I have spoken with many companies about social marketing and each, no matter the size, has a group set of fears they recite back to me.