Why We Do What We Do

Last weekend the Cement Marketing team joined our client, Lifeline of Ohio, for a photo shoot of the quiet heroes behind organ donation.

Soon their stories and the photos will be revealed on the new LifelineofOhio.org, set to launch in mid-March.
If we do our job, the site will see a tremendous boost in online organ donor [...]

Social Ties

By Alaina Sheer
Digital Content Strategist
My personal blog reaches thousands of readers every month.
And while the rewards of blogging are too many to list here, one of my favorite treats is the mystery of my Inbox. I never know what e-mails I’ll find.  Like one today from a reader in the United Arab Emirates who wears [...]

The Social Media Rush isn’t Really a Rush

What Matters Now, a collection of essays from Seth Godin, is incredibly inspiring and thought provoking. What Matters Now? Creating real solutions, not band aids. The trick is taking the time to make it happen – to find out what matters to you, to your company and to your brand.

We Can Measure That

One of the most common myths of social media is that marketers can’t measure its impact. In truth, we can measure everything we do, whether it be on Twitter, Facebook or YouTube. And if we weren’t measuring our actions and tracking our progress we wouldn’t be doing our jobs.
It’s 8:00 am on Monday morning – [...]

Curing the social marketing spins

If you’re reading this you have probably already heard a social marketing spin of some kind, been to a seminar promising to unveil the secret to it all or have read countless blog posts on the topic.

Chances are, by now, your head is spinning.

During every one of our meetings with new clients we always hear this question, “I just need someone to tell me where to start, what do we do with all of this stuff.” Our answer — “What’s your message? What do you offer your target audience?”

David vs. Goliath

Fortune 500 companies are about to eat your lunch. How can you stay one step ahead of them?

If your website is less than a decade old, has less than 100,000 inbound links, or less than 10,000 indexed pages, then enjoy the year or so. Relish the traffic you are getting from search engines. Stew in the delight of ranking high for some pretty common search terms. Because that’s all about to end.

Show me the money

You’re so money and you don’t even know it. Believe it or not, even the flashiest of websites may not have what it takes to rank in the search engines or convert surfers into customers. Is your website a hidden treasure? Let us take a look.