The Moment of Truth

By Alaina Sheer
Chief Content Strategist
Whether I am speaking one-on-one with a potential client, typically a marketing manager or business owner, or to a larger audience, typically a room filled with the latter, I use the experience to improve my translation skills. [Hint: kicking up your shoes and letting the sun shine in always make this [...]

How Not to Sway a Blogger, Part 1

By Alaina Sheer
Chief Digital Strategist (and blogger)
A blog post is the most valuable catch of all for social marketers and public relations professionals.
But so few of them know how to actually reach out to bloggers. In fact, out of the hundreds of e-mails I’ve received from marketers as a blogger very, very few have hit [...]

Social Ties

By Alaina Sheer
Digital Content Strategist
My personal blog reaches thousands of readers every month.
And while the rewards of blogging are too many to list here, one of my favorite treats is the mystery of my Inbox. I never know what e-mails I’ll find.  Like one today from a reader in the United Arab Emirates who wears [...]

David vs. Goliath

Fortune 500 companies are about to eat your lunch. How can you stay one step ahead of them?

If your website is less than a decade old, has less than 100,000 inbound links, or less than 10,000 indexed pages, then enjoy the year or so. Relish the traffic you are getting from search engines. Stew in the delight of ranking high for some pretty common search terms. Because that’s all about to end.